The Power of 'Bespoke' Value Selling
 

Would you ever buy something if you couldn't see the value in it?

If you’re new to sales or are looking to refresh your skills, The Fire Dragon 1-day Value Sales Training delivers you the ability to approach each of your clients from a totally unique selling perspective.

In difficult economic times you need something that gives you a commercial edge – something that sets you apart from the competition. Values-based Selling is more of an on-going cycle than a one-time event. It encourages sales people and account handlers to think about the structure and tone of their customer relationships and gain an insight into the deep-rooted values that drive their customers to buy.  What's more, using this approach consistently allow sales people to build and develop ‘Advisor Status’ in the minds of their clients. 

High Value Selling is a Two Way Street

If you're only selling the features and benefits of your product or services you may find yourself losing deals to the competition and discounting too quickly or too often.

Values-based selling teaches you to elicit the emotive drivers to sale that link real value to your product or service.  This sales approach empowers client-facing employees to develop the ‘feel-good factor’ with every customer, impacting brand perception to position yours as the most client-focused in your market sector.

What's more, if you get it right, your clients will help you present the value of your products and services to others within their organisation.

Values-based selling is more of a philosophy than a technique, value based sales people strive to be an indispensable asset to their customers and care about their customers’ success on an equal level to their own.  It’s about establishing a true ‘win-win’ relationship with customers and appreciating the benefits of long-term business success.

Why Attend?

The Fire Dragon Value Sales Programme helps sales professionals:

• Eliminate the “No Decision” sales cycle
• Improve win rates
• Elicit client values and find the leverage for decision-making
  
• Elicit the buying strategies of each of their clients
  
• Focus on the customer’s business issues
• Reduce discounting
• Improve close rates
• Develop and leverage best practices
• Up-sell new products

Who should attend?

Junior and senior sales people, outside or inside sales people, account managers and territory managers alike will all benefit from the Fire Dragon values sales process.  It works. It’s easy to understand, easy to implement and yields immediate results.  This course is highly beneficial if you or your sales team find yourselves in positions where you:

• Are forced to negotiation on price because your prospects is not convinced in the value of your product or service.
• Find it challenging to gain access to the real decision maker.
• Find it challenging to differentiate your product based purely on features.
• Find it difficult to guage the potential for a sale.
• Waste time on prospects with no real potential.

What's covered in the course?

• Qualifying Your Prospect — Does the prospect have a real business issue that you can solve? 
• Effectively Positioning Your Capabilities in relation to Client Issues  - What are the benefits for the client doing business with you?
•  Asking the Right Questions — Do you have the right information? 
• Differentiation — What is your USP in the mind of the client?
•  Developing the Value — Have you linked unique value to business solutions? 
• Identifying Power — Do you have access to the ultimate decision-maker? 
• Crafting A Mutual Plan — Do you have clear steps to move the sale forward?
• Closing the Sale and managing the timeframe.
  

Course Dates & Venues

The training seminar runs between 9.15am and 6.00pm.  Refreshments will be provided.

Course materials will be provided on the day.  Please bring with you a pen and pad to take notes.

What is NLP?

NLP (Neuro-Linguistic Programming) is a series of tools and techniques that allow us to understand how people organise their thinking, feeling, language and behaviour.  Every one of us forms unique internal mental maps of our surroundings as a result of the way in which we filter and perceive information via our five senses. The way we filter information affects our thoughts, feelings, language and behaviour. Our behaviour directly creates an outcome or result.

Neuro-Linguistic Programming (NLP) is a powerful, practical and results-orientated method of insight and coaching enabling you to make changes within a very short space of time – even minutes.  NLP allows you to get control of both your conscious and your unconscious thinking to enable you to live a more integrated and purposeful life.  If your unconscious values, beliefs, decisions and thought patterns are aligned with your goals and objectives, you will create the career and personal life you want more effectively.

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How will Fire Dragon Training impact YOUR business?

Business is about people. It's about communication, relationships and about presenting yourself, your company and your ideas in the most positive and impactful way. Many business people like to think that success is based on the number of qualifications you hold, logical, rational thoughts and acts, and yet the human element must never be ignored. That is why training in communication and business soft skills is vitally important to every business.

Soft skills and communication training can make the difference between closing the deal and losing it, creating a cohesive, efficient team or a malfunctioning one, getting that promotion or missing out.

Great people skills give you a competitive edge, helping you to create positive relationships that mean you can get more from people, both internally and externally.

If you’re in sales, customer service, a political career or a journalist, the importance of soft skills and communication skills training is obvious.

Fire Dragon Coaching trains individuals how to combine and use NLP, Hypnosis and coaching skills to get results in business. You can learn highly effective strategies and tactics to increase sales, improve customer relations and successfully impact your profit line.

We’ll train YOU to dramatically improve your communication, assertiveness, leadership, management, sales and presentation skills.

About Fire Dragon Coaching

Fire Dragon Coaching offers certified and non-certified NLP training courses in many locations around the world including Egypt, Malaysia, India, the UK, the Middle East & The Maldives.  Our courses faciliate the success of both individuals and companies alike.  We've worked with employees of many blue chip and industry leading companies such as HBOS, GE, Vodafone and Ernst & Young to help staff achieve better results in sales and management, whilst also improving their communication and presentation skills.

At Fire Dragon Coaching we know that every single client we coach or train is unique. So, we don’t make assumptions and we tailor our approach to suit your needs. What's more, we're tenacious, so we keep pushing until you achieve your goals. We offer a wide range of high quality, professionally delivered NLP training courses and NLP coaching solutions across the UK and abroad. Whether you’re looking for tailored NLP business training, to improve your recruitment or sales skills; or whether you want to gain a qualification in NLP, set new goals or enhance your personal performance with 1-2-1 coaching. Whatever it is, we’ll design a personalised plan of action to ensure you achieve it. And the results will be tangible!

All NLP training and coaching is carried out by certified, experienced professionals with a wealth of experience working in the business arena and in personal therapy. We guarantee to facilitate your journey with encouragement, an eye and ear for detail, a sense of humour, inspiration and empowerment.

Our objective is to ensure we give you the tools to set and achieve your goals and take charge of your mind and put you ‘at cause’. What does that mean, well are there days when you feel like you’re a passenger in your life rather than the driver? After working with us, you’ll be the driver and we’ll show you how to keep your foot on the pedal.

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